Metrics and Repliq Score — Repliq Docs

The Repliq Score

The Repliq Score is your main indicator. It is a composite score from 0 to 100 that summarizes your overall AI visibility by combining 4 metrics:

Component	Weight	Formula
AI Visibility	40%	`responses mentioning your brand / total responses x 100`
Citation Share	25%	`responses citing your domain / total responses x 100`
Share of Voice	25%	`mentions of your brand / total mentions (you + competitors) x 100`
Sentiment	10%	`((% positive - % negative) + 100) / 2`

Interpreting your score

Score	Level	Meaning
80-100	Excellent	You are a leader in AI responses for your sector
50-79	Good	Strong presence, with identified areas for improvement
0-49	Low	AIs rarely mention you -- concrete actions are needed

The Repliq Score appears at the top of your Overview page with a tooltip detailing the contribution of each component.

AI Visibility

AI Visibility is the percentage of responses in which your brand is mentioned, across all platforms.

Example: If 15 out of 50 responses mention your brand, your visibility is 30%
Benchmark: A visibility of 20-30% is a good starting point. Sector leaders reach 50% and above.

Visibility varies by platform -- Perplexity often cites more brands than Claude, for example. Use the platform filter to compare.

Average Position

Position indicates at which rank your brand appears in responses when it is mentioned.

Position 1: Your brand is the first one cited -- the best possible result
Position 3: Your brand is cited in 3rd place
No position: Your brand is not mentioned

How position is calculated

Repliq analyzes the structure of each response (numbered lists, tables, bold text) to precisely determine the rank of each brand mentioned. If the structure does not allow a reliable calculation, no position is assigned -- Repliq never fabricates data.

The position is calculated among all brands mentioned in the response, not only the ones you track.

Citation Share measures how often your domain (website) is cited as a source in responses.

Each platform cites its sources differently:

Platform	Average citation rate	Method
Perplexity	~80%	Native citations integrated in the API
Gemini	~15-20%	URLs extracted from the response text
ChatGPT	~10-30%	URLs extracted from the response text
Grok	~5-15%	URLs extracted from the response text
Claude	~5-15%	URLs extracted from the text (rarely cites)

Share of Voice compares your visibility to that of your competitors:

Formula: your mentions / (your mentions + competitor mentions) x 100
Purpose: Identify the topics where you are the leader and those where your competitors outperform you

Sentiment

Sentiment indicates how AIs talk about your brand:

Positive -- recommendation, advantages highlighted, praising tone
Neutral -- factual mention without value judgment
Negative -- criticism, disadvantages, unfavorable comparison

The overall sentiment score is calculated as: % positive - % negative. A score of +50 means that 50% more of your mentions are positive than negative.

Win Rate

Win rate is a metric from the Competition page. For each response, Repliq compares your position to that of each competitor:

Win: You are better positioned than the competitor
Tie: Same position
Loss: The competitor is better positioned

The overall win rate indicates in what percentage of cases you "beat" your competitors.

Summary

Metric	What it measures	Good signal
Repliq Score	Overall health	Rising, > 50
AI Visibility	Mention frequency	Rising
Position	Rank in the response	Low position (1-3)
Citation Share	Your domain cited as source	Rising
Share of Voice	Vs competitors	Above average
Sentiment	Tone of mentions	Mostly positive
Win Rate	Wins vs competitors	> 50%

Learn more

Quick Start Guide -- your first 5 steps with Repliq
Understanding your performance -- explore your Overview dashboard
AI responses -- analyze response details