Organize your setup
Understanding topics, markets, languages, and AI models to structure your GEO monitoring.
How Repliq organizes your measurements
Your configuration is built around 4 dimensions: topics, markets, languages, and AI models. Everything is configured on the Brand Config page (Management tab).
Topics
A topic is a research theme related to your business. It groups several prompts around the same subject.
Examples:
- For a supermarket: "Organic products", "Grocery delivery", "Supermarkets Switzerland"
- For a bank: "Mortgage loans", "Savings account", "Online banking"
How to structure your topics effectively
The key to good GEO monitoring is choosing topics that reflect how users query AIs. Here are the recommended approaches:
By product or service vertical Create one topic per major category of your offering. For example, a bank could have: "Mortgage loans", "Savings account", "Pension plan 3a".
By market or geographic area If your business covers several distinct markets, structure your topics accordingly. For example: "Supermarkets in French-speaking Switzerland", "Delivery in Zurich".
By search intent Think about the types of questions users ask: comparisons ("best X vs Y"), recommendations ("which X to choose"), reviews ("what do people think of X").
By strategic keyword Identify the terms you want to dominate in AI responses. A topic can target a specific keyword like "urban electric bike" or "SME insurance".
Tip: Start with 3-5 well-defined topics. A topic that is too broad ("food") will be hard to exploit. A topic that is too specific ("price of 1L organic milk") won't generate enough data.
Adding a topic
- Go to Brand Config (Management tab)
- Click on Add a topic
- Describe your theme
- Repliq automatically detects whether the context is B2B or B2C
- Then generate prompts for this new topic
Markets (geolocations)
Repliq supports city-level geo-targeting with 80+ available locations. Each market combines a country, a region, and a language.
Examples:
- Switzerland FR (Geneva, Lausanne, Fribourg)
- Switzerland DE (Zurich, Bern, Basel)
- France (Paris, Lyon, Marseille)
Why geo-targeting matters
AIs do not give the same answers depending on the location. A user in Zurich gets different recommendations than a user in Geneva, even for the same question. This is a key differentiator of Repliq compared to other solutions that only measure at the country level.
Languages
Repliq is natively multilingual with 4 supported languages:
| Language | Code | Usage |
|---|---|---|
| French | FR | Interface, prompts, analysis |
| English | EN | Interface, prompts, analysis |
| German | DE | Interface, prompts, analysis |
| Italian | IT | Interface, prompts, analysis |
Prompts are sent to AIs in the configured language, ensuring relevant results per linguistic market.
AI Models (Platforms)
In Settings > AI Models, you configure which platforms are used for each market/language combination. Available platforms:
| Platform | Provider | How it collects its data |
|---|---|---|
| ChatGPT | OpenAI | Training data + optional web browsing |
| Claude | Anthropic | Training data (does not perform web searches) |
| Gemini | Real-time Google Search + training data | |
| Perplexity | Perplexity AI | Systematic web search with each query |
| Grok | xAI | Real-time data via X (Twitter) + training data |
Platforms with real-time web search (Perplexity, Gemini) quickly reflect content changes. ChatGPT and Claude depend on their update cycles.
Quotas
Your subscription plan defines your limits:
| Quota | Description |
|---|---|
| Topics | Number of themes tracked |
| Prompts | Number of questions measured daily |
| Markets | Number of geolocations covered |
The total number of daily measurements is: prompts x platforms x markets. Your quotas are visible as progress bars in Brand Config.
Best practices
- Start with 3-5 topics covering your main business pillars
- Target your priority markets -- fewer well-covered markets are better than many superficially covered ones
- Diversify platforms -- each AI has its own biases and sources
- Add gradually -- start simple, then enrich over time
Learn more
- Configure your prompts -- prompt types and best practices
- Identify your competitors -- competitor detection and tracking
- Metrics and Repliq Score -- understand the measured KPIs