Understanding your performance
How to read the Overview page, the Repliq Score, the Daily Digest, and track the evolution of your AI visibility.
Your dashboard at a glance
The Overview page is your daily entry point. It displays the Repliq Score, your main KPIs, and brings together all essential information in one place.
The Repliq Score and KPIs
At the top of the page, you will find the Repliq Score (0-100) followed by your key indicators:
- AI Visibility -- the percentage of responses that mention you
- Avg. Position -- your average rank in responses (lower is better)
- Citation Share -- how often your domain is cited as a source
- Share of Voice -- your share of mentions vs your competitors
- Sentiment -- the positive / neutral / negative breakdown
- Actions -- the number of recommended actions pending in Insights
Tip: Click on the tooltip (i) of each KPI to see the calculation formula, detailed components, and interpretation examples.
Each KPI displays a trend compared to the previous period (green/red arrow with the percentage change).
Overview tabs
The Overview page has 4 views accessible via the tabs at the top:
| Tab | What it shows |
|---|---|
| General | Overall view: KPIs, trend chart, Daily Digest, Top cited domains, Content opportunities |
| Platforms | Performance by AI (ChatGPT, Gemini, Perplexity, Claude, Grok) with Topics x Platforms heatmap |
| Ranking | Leaderboard: you vs your competitors with visibility, citations, share of voice, win rate |
| Trends | Detailed evolution charts over the selected period |
The Daily Digest
Every day after measurements (6:00 AM UTC), Repliq automatically generates a summary in the General tab:
- Measurements taken -- number of responses collected and platforms queried
- Visibility change -- comparison with the previous day
- Detections -- new cited sources, detected competitors, brand name variations
- Pending actions -- number of recommended actions to address
You vs Competitors (Leaderboard)
The Ranking tab displays a visual leaderboard that compares your Repliq Score and visibility to those of your competitors. You can see at a glance:
- Your position in the ranking
- The gap with the first and last
- The overall win rate and per competitor
Performance by platform
The Platforms tab shows your results on each AI separately. A dynamic subtitle indicates which AI cites you the most and which the least. You will also find a Topics x Platforms heatmap that reveals your strengths and weaknesses by subject and by AI.
Each platform has its own behavior:
- Perplexity -- favors recent and well-sourced content, almost always cites its sources
- ChatGPT -- relies more on its training data, structured responses
- Gemini -- integrates real-time Google search results
- Claude -- prioritizes precision and nuance, rarely cites its sources
- Grok -- access to real-time data via X/Twitter
General tab sections
How AI talks about your brand
Sentiment analysis with positive and negative themes detected. For example: "product quality" (positive), "high prices" (negative). Each theme is accompanied by examples extracted from actual responses.
Top cited domains
The 20 most frequently cited domains as sources in AI responses, with the number of citations and whether you are mentioned there.
Your most cited content
The pages from your own site most referenced by AIs -- useful for understanding which content works.
Content opportunities (Content Gaps)
Topics where AIs do not yet mention your brand. These are concrete leads for improvement -- you know exactly which subjects to create content for.
Filters
At the top of the page, the filter bar lets you refine all your results:
- Period -- 7 days, 14 days, 30 days, or custom dates
- AI Platform -- ChatGPT, Gemini, Perplexity, Claude, Grok
- Language -- French, German, English, Italian
- Prompt type -- All, Branded, Industry
- Topic -- filter by specific topic
Filters are applied globally across all sections of the page.
Tracking over time
Measurements are taken daily at 6:00 AM UTC. To observe meaningful trends, analyze your data over at least 7 days. Day-to-day variations are normal -- it is the overall trend that matters.
The Trends tab shows detailed evolution charts with the ability to compare two periods.
Learn more
- Metrics and Repliq Score -- understand each KPI in detail
- AI responses -- analyze response details
- Cited sources -- understand the influence score
- Take action -- improve your visibility